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The relationship between PR agencies and publishers plays an instrumental role in the content value chain. Maintaining a healthy relationship between these industries is the only guarantee brands can get the exposure they wish for, whilst publishers maintain their quality standards.

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This is the first post in a series of posts dedicated to casting some light on the most important challenges that face the Arabic localization industry. There is no doubt that the Arabic translation sector requires an overhaul, both in quality measures and the business model itself, as manifested by seeing huge multinational corporations who spend millions on communications and PR settle with less-than-mediocre Arabic versions of their documentations, including giant automobile manufacturers, iconic technology companies, huge retailers, and even highly esteemed PR agencies.